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Change the background to white

Pure white means RGB 255, 255, 255 (#ffffff), and that's what Amazon asks for on main product images, with the product filling 85% or more of the frame. Most other shops only recommend white or a neutral background. Remove the background, set it to #ffffff, and export a JPG. One exception: don't do this to a passport photo. The US State Department rejects edited photos, so retake it against a white or off-white wall instead.

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At a glance

Amazon main imagePure white, RGB 255, 255, 255; product fills 85% or more; 1000 px or more on the longest side for zoom
eBayWhite or neutral background recommended; 500 x 500 px minimum, 1600 x 1600 px recommended; up to 24 photos
ShopifySuggests a pure white background to keep the product the focus; 2048 x 2048 px displays best for square images; under 20 MB
Google Merchant CenterNo white rule; at least 500 x 500 px, no borders or watermarks, under 16 MB
US passport photoWhite or off-white background, but no software or AI edits: retake instead
UK digital passport photoPlain light-coloured background, unaltered by software; at least 600 x 750 px, 50 KB to 10 MB

How to do it

  1. Shoot with even lightLight the product from both sides or near a large window so there are no deep shadows on it. Shoot straight on, fill the frame, and keep the whole product in focus. The cutout keeps the product's own colours, so get them right in the photo.
  2. Remove the background on #ffffffThis page starts with #ffffff. Remove the background and check the edges at full zoom: grey fringes from the old backdrop show clearly on pure white, especially around white or light products.
  3. Frame it and export JPGCrop so the product fills most of the frame (85% or more for an Amazon main image) and export a JPG. JPG is fine here because nothing is transparent, and the file is smaller than PNG. Make square images when the shop displays a square grid.

Tips and common mistakes

  • Pure white vs off-whiteA white backdrop photographed in a studio usually reads a little below 255, so it looks white but isn't pure white. Amazon wants exactly 255, 255, 255 for the main image. Check with an eyedropper tool: every background pixel should read 255, 255, 255 or #ffffff.
  • White products on whiteA white mug or sneaker can disappear into the background. Light it so its edges have soft shading, and check the outline is still clear at thumbnail size. Don't add a border: Google Merchant Center and eBay don't allow them.
  • ShadowsA cutout on flat white can look like it floats. On your own store, a soft contact shadow under the product looks natural. For marketplace main images, keep the background itself pure white and check the platform's current rules before adding shadows.
  • Keep one unedited photo where requiredEtsy requires at least one unedited photo of the actual item against a real background. Use the white-background version for your other photos.
  • ID and passport photosOfficial photos have their own rules. The US wants white or off-white with no edits at all. The UK accepts plain light colours such as cream or light grey and also bans software changes. Check the issuing country's page and retake rather than edit.

Questions

What is pure white in RGB and hex?

RGB 255, 255, 255, written #ffffff in hex. Anything lower, such as 250, 250, 250, is off-white.

Does Amazon require a white background?

For the main image, yes: pure white (RGB 255, 255, 255) with the product filling 85% or more of the frame.

Can I change my passport photo background to white?

Not for a US passport. The State Department doesn't accept photos changed with software or AI, including background edits. Retake it against a plain white or off-white wall.

Does eBay require white backgrounds?

No. eBay recommends a white or neutral background, a 500 x 500 px minimum and 1600 x 1600 px for best results, with no added text, logos or watermarks.

JPG or PNG for a white background image?

JPG. There's no transparency to keep, and JPG files are much smaller for photos. Use PNG only if you need lossless quality.

Can I do a whole catalogue at once?

Yes. removebackground.dev's bulk tool takes up to 100 images per run at 1 credit each, and new accounts get 50 free credits.

Try it on your own image

New accounts get 50 free credits. One credit per image, no subscription, and credits never expire.

Remove a background
Use caseRemove the background for Amazon product photosMake an Amazon main image that passes: pure white RGB 255, 255, 255, product filling 85% of the frame, 1000 px or more for zoom, no text or props.Use caseRemove the background for eBay listing photoseBay photos: 500 px minimum, about 1600 x 1600 recommended, 12 MB max, no borders, text or watermarks. White background, whole item face-on.Use caseRemove the background for Shopify product imagesShopify product images: 2048 x 2048 px square, under 20 MB, max 5000 x 5000. One ratio for the whole catalogue, white or transparent backgrounds.Use caseRemove the background from product photosWhite, transparent or coloured: which background each channel wants, how much of the frame to fill, sizes that work everywhere, and bulk for many SKUs.Use caseMake an image background transparentRemove a background and save a real transparent PNG or WebP. Which formats keep transparency, how to check it, and why some uploads turn it black or white.

Sources

Updated October 23, 2026