Remove the background for Facebook and Instagram ad creatives

At a glance

How to do it

1. Cut out the product onceUpload the sharpest product or model photo you have (JPG, PNG or WebP up to 25 MB). The tool starts transparent: download the full-size PNG and keep it as the master for every ad size.
2. Place it on your brand colourPick a solid brand colour in the tool, or place the transparent PNG on a background in your design app. Use the same colour across a campaign so the ads read as one set.
3. Export one file per placementMake a 4:5 version at 1440 x 1800 px for feeds, a 9:16 version at 1440 x 2560 px for Stories and 1:1 at 1080 x 1080 px or more for carousels. Reposition the product for each rather than letting Meta crop it.

Tips and common mistakes

• Design for the Stories safe zonesMeta's interface covers the top and bottom of Stories ads. Keep the product, logo and any text inside the middle area, clear of the top 14% and bottom 35%.
• Flatten before uploadingExport the final ad on a solid background as JPG or PNG. Don't rely on transparency in an ad file: you decide the background, not the placement.
• Test backgrounds, not just copyWith a cutout, the same product on three brand colours is three creatives for the price of one photo. Run them as variations and keep the winner.
• Make carousel cards line upUse the same crop and product size on every card. Cutouts on one colour make 2 to 10 cards look like a set rather than a mix of shoots.
• Process a whole range at onceBulk upload cuts out up to 100 images per batch, with one background colour and crop for all of them. The API can do the same for every new product.